PORTFOLIO
I am currently working as a Grapic Designer at Home Hardware Stores Ltd. where I have played a large role in the development of materials for the PRO program and the Retail Sales Campaigns representation in national flyers. Below are some examples of my work, please check them out.
PRO Road Shows
Logo – Design System
The PRO Road Shows were an effort to maintain a connection between Home Hardware stores and their PRO customers while large gatherings and indoor venues were not available.
A logo and entire suite of invitations, event signage and branding materials were developed to support the PRO Road Shows. These were also adapted into customizable templates to allow additional stores to host a PRO Road Show of their own.
Retail Sales Campaigns
Print Production – Brand Guidelines
Retail Sales Campaigns are seasonal promotions which are supported across multiple marketing channels,
of which I am responsible for their representation in the national flyer program.
Over the past 3 years I have worked to develop the creative of the Retail Sales Campaigns, shaping an impactful marketing program.
Haldimand Synthetic Oil
Logo – Branding – Signage
Haldimand Synthetic Oil is an independent AMSOIL dealer in Caledonia, Ontario. A logo, signage and handout materials were developed to build a consistent image for their brand. Leaving a memorable impression with customers, and drawing the eye of new ones.
ELEVEN Magazine
Layout – Photography – Identity
A magazine designed to inspire young soccer players
in Canada with exclusive interviews, workouts, and training schedules. The main feature of each issue being an article about a Canadian youth club, further focusing on a star player from the squad.
Morning Jolt Coffee Co.
Packaging – Illustration
A unique coffee brand concept offering quality roasts with an extra jolt. Combining bold, clean branding with exciting illustration to make a line of packaging that is sure to draw attention in store aisles and be remembered by consumers.